Improving product quality is the prerequisite for the survival and development of the enterprise. Product quality is the key factor for enterprises to win in the market competition. With the pass of high product quality, enterprises can develop new markets, seek new opportunities, and provide broad prospects for further development.

The process of improving product quality is also a process of comprehensively improving the quality of the enterprise. Product quality is the comprehensive result of the production and operation of an enterprise, and a comprehensive reflection of the quality of work in the enterprise's business. Quality management not only manages product quality, but also quality of work. In a certain sense, it is to improve the product quality of the enterprise by improving the quality of work of each department and everyone in the enterprise. As a result, the improvement of special management work in all aspects of the enterprise can fundamentally improve the management level of the enterprise .

Quality management which includes the establishment of quality policy and quality objectives as well as quality planning, quality control, quality assurance and quality improvement refers to coordinated activities that direct and control the organization in terms of quality.

Significance of quality management: Zhulan, a famous American quality management expert, has a famous saying: "Life is behind quality dams." Quality is just like the Yellow River dyke, which can bring benefits and happiness to people. Once the dyke has problems, it will also bring harm and even disaster to the society. Therefore, enterprises have the responsibility to control the quality and jointly maintain the safety of the quality dyke.

From a macro perspective, economic competition in the world today depends to a large extent on the quality of a country's products and services.The level of quality can be said to be a comprehensive reflection of a country's economy,technology,education and management.For enterprises,quality is also the guarantee for the survival and development of an enterprise, and it is the lifeline of market development.So it can be described as"a century-old plan and quality first."

One of the characteristics of today's market environment is that users have increasingly higher requirements for product quality. In this case, it is even more demanding for the enterprise to improve product quality as one of the important business strategies and production operation strategies. Because low quality will have a considerable negative impact on the company: it will reduce the company's competitiveness in the market, increase the cost of producing products or providing services, and damage the company's image in the public mind,etc..

On the other hand, prices were previously considered to be a key factor in gaining more market share, and the situation has changed significantly. Many users now value product quality more, and would rather spend more money to get better product quality. Nowadays, it is obvious that high-quality products with stable quality will have more market share than low-quality products with unstable quality. Better quality will also bring higher profit returns to manufacturers because high-quality products can be priced higher than lower-quality products. In addition, high quality can also reduce costs, which means that the company's profits increase. 

In general, quality management is a passport for enterprises to succeed. As the trend of economic globalization becomes increasingly apparent, China's market economy development will also be integrated into the process of economic globalization after joining the WTO and promoting the Belt and Road. Therefore, quality management must also be continuously improved. Only continuous exploration and improvement can meet customer expectations, enhance brand loyalty and reputation, and ultimately create value for customers, shareholders and employees.